Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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SEO ServicesTechnical SEOOn-Page SEOClient Work

AIIMS Group — Hands-On SEO Work for Multiple Client Websites

AIIMS Group is a digital agency based in Sydney, Australia. I worked as an SEO Specialist handling multiple client websites across different industries, including 5starbuilders, MR Splash Plumbing, CashPal, and others.

Overview

My role focused on improving search visibility through hands-on SEO work—ranging from audits and technical fixes to on-page improvements and content creation—while working closely with the SEO Manager on strategy and priorities.

Role

SEO Specialist

Timeline

6 months

Platform

Website

The Challenge

Each client came with different goals, website conditions, and levels of SEO maturity. The main challenge was balancing quick wins with long-term improvements, while making sure SEO best practices were properly implemented across all projects.

What I Did

I handled end-to-end SEO execution for client projects, combining research, technical work, and content optimization to improve rankings and overall site health.

SEO Planning with the Team

Worked closely with the SEO Manager to plan SEO priorities, align with client goals, and decide which actions would deliver the most impact.

Keyword Research & Content Opportunities

Ran keyword research to uncover ranking opportunities, content gaps, and quick wins based on search intent and competition.

Technical SEO Fixes

Handled technical improvements such as site performance issues, mobile usability, crawlability, and search engine compliance.

On-Page & Off-Page Optimization

Improved on-page elements like content structure, meta tags, and internal linking, while supporting off-page efforts such as link building and authority positioning.

SEO Content Writing

Wrote SEO-friendly articles targeting niche keywords to help clients build topical relevance and organic visibility.

SEO in New Website Builds

Made sure SEO best practices were applied during new website development, helping sites launch in a search-ready state.

Results

Helped improve search visibility and overall site health for multiple Sydney-based clients through practical, hands-on SEO work, contributing to better rankings, stronger foundations, and satisfied clients.