Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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WordPress DevelopmentMultilingual SEOMulti-Brand Website

DRAGON Group Indonesia — Multi-Brand Corporate Website & SEO

DRAGON Group is a prominent Indonesian manufacturer of household cleaning products with multiple brands including Dragon, Nagamas, and Bebiqu. They needed a unified corporate website that could effectively present their diverse product portfolio while maintaining individual brand identities.

Overview

The project involved creating a sophisticated tri-lingual WordPress platform (Indonesian, English, Chinese) with comprehensive product catalogs, brand divisions, and strong SEO foundation to reach both domestic and international markets.

Role

WordPress Developer & SEO Specialist

Timeline

8 Weeks

Platform

Web

The Challenge

DRAGON Group needed to consolidate their online presence into a single platform that could showcase three distinct brands, hundreds of products, company profiles, and maintain separate brand identities while providing seamless navigation and multilingual support.

Development & Strategy

I developed a custom WordPress solution with advanced taxonomy structure for managing multiple brands and product lines. The site features dynamic product filtering, brand-specific landing pages, and comprehensive SEO implementation across all language versions.

Multi-Brand Architecture

Created sophisticated brand management system allowing independent branding for Dragon, Nagamas, and Bebiqu while maintaining unified corporate identity and navigation.

Extensive Product Catalog

Developed custom product management system with advanced filtering, categorization by product type (brushes, mops, wafers, etc.), and detailed specifications with image galleries.

Tri-lingual Functionality

Implemented complete Indonesian, English, and Chinese language support using WPML, ensuring all content including products, company profiles, and news are fully translated.

SEO & Performance

Executed comprehensive SEO strategy including technical optimizations, schema markup for products, multilingual sitemaps, and performance tuning for fast load times.

Results

Successfully launched a comprehensive corporate website that unified DRAGON Group's digital presence while maintaining distinct brand identities. The platform effectively showcases their extensive product range to both domestic and international markets, significantly improving online visibility and lead generation.