Dragon Group — Tri-Lingual Manufacturing Website Build
Dragon Group needed a modern website to showcase household equipment like brooms and mops for global buyers. I built the site from scratch with Indonesian, English, and Chinese locales, ensuring consistent branding, clear product storytelling, and fast performance across all languages.
Overview
Dragon Group needed a modern website to showcase household equipment like brooms and mops for global buyers. I built the site from scratch with Indonesian, English, and Chinese locales, ensuring consistent branding, clear product storytelling, and fast performance across all languages.
SEO foundations were baked in from day one: clean URL structures, localized metadata, schema-ready product sections, and image optimization so the catalog could compete in search across markets.
Role
Web Developer & SEO Specialist
Timeline
8 weeks
Platform
Web
Multilingual Experience
Implemented a tri-lingual architecture with language toggles, mirrored navigation, and locale-aware slugs so visitors could browse seamlessly in Indonesian, English, or Chinese.
Product Storytelling
Created product detail templates highlighting materials, durability, and use-cases tailored to regional audiences.
SEO Foundations
Configured metadata, structured headings, and internal links between product families to capture long-tail manufacturing and distribution queries.
Performance Optimization
Compressed imagery, implemented caching best practices, and streamlined scripts to keep load times fast even with multi-language assets.
SEO & Analytics
Launched hreflang-tagged sitemaps, localized schema, and Search Console profiles per market. Set up dashboards to monitor impressions, clicks, and inquiry conversions across all three languages.
Results
Launched a tri-lingual catalog site that improved discoverability for manufacturing keywords, supported international inquiries, and provided a scalable base for future product lines.