Vision+ OTT Platform 500% Traffic Growth

Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

Overview

VISION+ is an OTT (Over-The-Top) streaming platform by MNC Group, one of Indonesia's largest media companies. As SEO Lead, I spearheaded comprehensive initiatives to transform organic performance, strategize SEO operations, and drive SEM campaigns to enhance content visibility and user engagement.

Through strategic SEO/SEM implementation, technical optimizations, and cross-functional collaboration, I achieved monumental growth in organic traffic while maintaining cost efficiency and improving overall digital marketing performance.

Additionally, I led a comprehensive blog revamp for blog.visionplus.id, developing and executing a content strategy that successfully increased blog traffic and secured top rankings for high-volume keywords including 'jadwal film,' 'jadwal tv,' and entertainment-related queries.

The Challenge

Vision+ faced intense competition in the Indonesian OTT market with low organic visibility and high customer acquisition costs. The platform needed to improve search rankings, enhance content discoverability, and optimize marketing spend while maintaining compliance with evolving search engine algorithms. The blog section particularly required strategic revitalization to compete for entertainment and TV schedule-related searches.

Strategic Approach

I led a comprehensive SEO transformation that included site audits, technical optimizations, content strategy overhauls, and strategic SEM campaigns. The approach focused on data-driven decision-making through A/B testing, continuous improvement, and cross-departmental collaboration.

500% Organic Traffic Growth

Led strategic SEO/SEM initiatives that resulted in monumental organic traffic growth, setting new digital marketing benchmarks for Vision+.

1+ Billion Impressions in 6 Months

Executed a comprehensive SEO strategy that delivered over 1.1 billion impressions, millions of clicks, and thousands of conversions within a 6-month period (Jan-June 2024), demonstrating unprecedented search visibility growth.

Enhanced User Engagement

Revolutionized customer interaction through strategic SEO campaigns and A/B testing, yielding deeper audience insights that informed content strategy.

Blog Content Strategy & Traffic Growth

Spearheaded blog.visionplus.id revamp with strategic content planning that achieved 34.6K+ monthly organic traffic and 8.1K+ ranking keywords. Successfully dominated entertainment search queries including 'jadwal film tv hari ini,' 'jadwal mnctv hari ini,' and 'program yang ditayangkan rcti,' securing top positions across multiple high-volume keywords.

SEM Campaign Optimization

Expertly managed PPC, display ads, and creative experimentation to improve conversion rates and customer acquisition costs.

Google Integration Pioneer

Leveraged Google Vita and Google Watch Action to enhance content discoverability and user interaction, fostering VISION+'s innovative edge.

Results

Achieved 500% organic traffic growth and delivered over 1.1 billion impressions with millions of clicks in just 6 months. Successfully revamped the blog strategy, driving 34.6K+ monthly traffic and ranking for 8,100+ keywords including top positions for 'jadwal film' and entertainment-related queries. Significantly improved conversion rates and reduced customer acquisition costs through optimized SEM campaigns, establishing Vision+ as a dominant player in Indonesia's OTT market.