VISION+ Streaming Platform — OTT Platform SEO Transformation
VISION+ is an OTT (Over-The-Top) streaming platform by MNC Group, one of Indonesia's largest media companies. As SEO Lead, I spearheaded comprehensive initiatives to transform organic performance, strategize SEO operations, and drive SEM campaigns to enhance content visibility and user engagement.
Overview
VISION+ is an OTT (Over-The-Top) streaming platform by MNC Group, one of Indonesia's largest media companies. As SEO Lead, I spearheaded comprehensive initiatives to transform organic performance, strategize SEO operations, and drive SEM campaigns to enhance content visibility and user engagement.
Through strategic SEO/SEM implementation, technical optimizations, and cross-functional collaboration, I achieved monumental growth in organic traffic while maintaining cost efficiency and improving overall digital marketing performance.
Role
SEO Lead
Timeline
Jan 2023 - Present
Platform
Web & Mobile App
The Challenge
VISION+ faced intense competition in the Indonesian OTT market with low organic visibility and high customer acquisition costs. The platform needed to improve search rankings, enhance content discoverability, and optimize marketing spend while maintaining compliance with evolving search engine algorithms.
Strategic Approach
I led a comprehensive SEO transformation that included site audits, technical optimizations, content strategy overhauls, and strategic SEM campaigns. The approach focused on data-driven decision-making through A/B testing, continuous improvement, and cross-departmental collaboration.
500% Organic Traffic Growth
Led strategic SEO/SEM initiatives that resulted in monumental organic traffic growth, setting new digital marketing benchmarks for VISION+.
Enhanced User Engagement
Revolutionized customer interaction through strategic SEO campaigns and A/B testing, yielding deeper audience insights that informed content strategy.
SEM Campaign Optimization
Expertly managed PPC, display ads, and creative experimentation to improve conversion rates and customer acquisition costs.
Google Integration Pioneer
Leveraged Google Vita and Google Watch Action to enhance content discoverability and user interaction, fostering VISION+'s innovative edge.
Results
Achieved 500% organic traffic growth, significantly improved conversion rates and reduced customer acquisition costs through optimized SEM campaigns. Successfully enhanced VISION+'s digital presence in the competitive OTT space through technical excellence and strategic innovation.