Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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SEO StrategyYouTube SEOContent Growth

DroidLime — Driving Organic Growth & YouTube Scale Through SEO Strategy

DroidLime is an Indonesian technology content platform focused on gadget reviews, tutorials, and tech news. I joined as an SEO Specialist and Scriptwriter to accelerate organic growth and strengthen search visibility across web and YouTube.

Overview

By executing data-driven SEO strategies and producing high-retention video scripts, I contributed to significant traffic growth, improved keyword dominance, and large-scale audience expansion.

Role

SEO Specialist & Scriptwriter

Timeline

November 2017 – March 2021

Platform

Website & YouTube

The Challenge

DroidLime operated in a highly competitive technology content landscape with limited organic visibility and inconsistent YouTube growth. The primary challenge was to achieve scalable, sustainable traffic and subscriber growth without heavy reliance on paid promotion.

Strategy & Execution

I led an integrated SEO and content growth strategy focused on keyword intent mapping, technical optimization, and YouTube SEO. This approach aligned website and video content to maximize discoverability and long-term performance.

SEO Overhaul & Traffic Growth

Spearheaded a full SEO overhaul that increased website traffic by 150% within three months and significantly improved Google first-page visibility across high-value tech keywords.

YouTube Subscriber Growth (200K → 800K+)

Quadrupled YouTube subscribers through targeted YouTube SEO optimization, high-retention scriptwriting, and content alignment with trending search intent.

Viral & High-Engagement Content

Conceptualized and scripted multiple viral videos exceeding 1 million views, driving sustained engagement and accelerated channel growth.

Authority & Cross-Platform Synergy

Strengthened DroidLime’s authority by aligning website SEO strategy with YouTube content, improving topical relevance and organic discoverability across platforms.

Results

Played a key role in scaling DroidLime into a leading Indonesian tech content platform by increasing organic traffic by 150% and growing YouTube subscribers from 200K to over 800K through SEO-led content strategy.