Kaiquan Indonesia — Bilingual Industrial Website Launch
Kaiquan Indonesia required a fresh web presence to showcase industrial solutions and connect with procurement teams. I designed and developed the site from the ground up with Indonesian and English content, ensuring that navigation, CTAs, and product data sheets were easy to find across both languages.
Overview
Kaiquan Indonesia required a fresh web presence to showcase industrial solutions and connect with procurement teams. I designed and developed the site from the ground up with Indonesian and English content, ensuring that navigation, CTAs, and product data sheets were easy to find across both languages.
The build emphasized SEO readiness with descriptive URLs, optimized metadata, structured product categories, and educational pages that highlighted use-cases and specifications for pumps and related equipment.
Role
Web Developer & SEO Specialist
Timeline
10 weeks
Platform
Web
Bilingual Architecture
Delivered mirrored site structures for Indonesian and English audiences, including localized hero copy, contact forms, and resource downloads tailored to procurement teams.
Product Navigation
Organized pumps and equipment into clear categories with filters and internal links, helping users and search engines surface the right SKUs.
SEO Optimization
Implemented keyword-targeted titles, meta descriptions, and schema-ready sections for product specs and FAQs to strengthen visibility for industrial searches.
Lead Capture
Integrated inquiry forms and contact prompts on service and product pages to channel qualified leads to the sales team.
Industrial Storytelling & Trust
Created application pages describing pump use-cases (HVAC, water treatment, and building services), paired with downloadable datasheets, case highlights, and brand credentials to support procurement decisions.
Results
Launched a bilingual, search-optimized site that improved visibility for Kaiquan's pump solutions, streamlined product discovery, and increased inbound inquiries from industrial buyers.