Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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WordPress DevelopmentMultilingual WebsiteTechnical SEO

PT. Kaiquan Pump Group Indonesia — Tri-lingual Corporate Website Development

PT. Kaiquan Pump Group Indonesia is a leading industrial pump manufacturer serving markets across Indonesia, China, and international clients. They required a professional corporate website that could effectively communicate their products and services in Indonesian, English, and Chinese languages.

PT. Kaiquan Pump Group Indonesia preview

Overview

I was tasked with developing a robust WordPress website with comprehensive multilingual support, advanced SEO capabilities, and seamless user experience across all language versions while showcasing their extensive product catalog.

Role

WordPress Developer & SEO Specialist

Timeline

8 Weeks

Platform

Web

The Challenge

Kaiquan needed a corporate website that could serve diverse markets with different language requirements while maintaining consistent branding and functionality. The site needed to handle complex product catalogs, technical specifications, and maintain strong SEO performance across all language versions.

Solution & Implementation

I developed a custom WordPress website with advanced multilingual capabilities, implementing WPML for seamless language switching and creating custom post types for product management. The site features responsive design, optimized page speed, and comprehensive SEO implementation.

Tri-lingual Implementation

Developed fully functional Indonesian, English, and Chinese versions using WPML plugin with seamless language switching and localized content management.

Product Catalog System

Created custom post types and taxonomies for managing extensive pump product catalog with technical specifications, images, and multilingual descriptions.

SEO Optimization

Implemented comprehensive on-page SEO including multilingual meta tags, schema markup, XML sitemaps for each language, and optimized URL structures.

Performance Optimization

Optimized site speed through image compression, lazy loading, CDN integration (Cloudflare), and code minification achieving fast load times across all markets.

Results

Successfully launched a professional tri-lingual corporate website that effectively serves Kaiquan's diverse market segments. The website significantly improved their online presence, facilitated international business communications, and enhanced lead generation through improved SEO visibility.