Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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SEO Content WritingEvergreen ContentOrganic Growth

JalanTikus — Building a High-Traffic Tech Platform Through SEO Content Strategy

JalanTikus.com (Maingames Indonesia) is one of Indonesia’s leading gaming and technology content platforms. I joined as an SEO Writer during its early growth phase, contributing to the foundation of its content strategy and organic traffic engine.

Overview

Through large-scale SEO content production, evergreen topic development, and consistent SERP optimization, I helped grow JalanTikus into a high-traffic platform with more than 20 million monthly page views.

Role

Search Engine Optimization Writer

Timeline

February 2014 – November 2017

Platform

Website

The Challenge

JalanTikus needed to build its content ecosystem from the ground up in a highly competitive tech and gaming landscape. The main challenge was to scale content rapidly while maintaining SEO performance, content quality, and long-term revenue impact.

Strategy & Execution

I collaborated closely with editorial leadership to shape content direction, executed extensive keyword research, and produced high-performing evergreen articles designed to dominate SERPs and sustain long-term organic growth.

20M+ Monthly Page Views

Helped build JalanTikus’ content strategy from scratch, contributing to sustained growth that reached over 20 million monthly page views through SEO-focused writing.

Top Organic Traffic & Revenue Contributor

Consistently recognized as the top performer across the editorial team, generating the highest organic traffic and revenue per article.

1,000+ SEO-Optimized Articles

Authored more than 1,000 SEO-rich articles spanning tips & tricks, game guides, gadget features, product reviews, and travel content.

Evergreen & High-Engagement Content

Produced evergreen content with strong retention and monetization performance, directly contributing to long-term site revenue growth.

Multimedia & Industry Collaboration

Worked with video teams on multimedia reviews and represented JalanTikus at industry events to gain firsthand product insights and stay ahead of market trends.

Results

Contributed to building JalanTikus into one of Indonesia’s leading tech and gaming platforms by producing 1,000+ SEO-optimized articles and driving 20M+ monthly page views, while consistently leading in organic traffic and revenue contribution.