Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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SEOTechnical SEOInternational SEOHospitalityTravel

Lembeh Resorts — Growing Global Dive Travel Demand Through SEO

Lembeh Resorts is a well known dive destination with strong global reputation. However, its website was not consistently visible when international travelers searched for dive trips to Lembeh.

Overview

Lembeh Resorts is a well known dive destination with strong global reputation. However, its website was not consistently visible when international travelers searched for dive trips to Lembeh.

Search performance varied across key markets such as the United States, United Kingdom, Australia, Netherlands, France, Indonesia, and Singapore. Technical issues and unclear content focus limited organic growth.

I led a focused SEO strategy to strengthen technical foundations, align content with search intent, and attract qualified dive travelers from priority international markets.

Role

SEO Specialist

Timeline

6 months

Platform

Web

Technical SEO and Site Audit

I started by improving site health to ensure search engines and users could access the website without friction.

Crawl and Error Fixes

Resolved broken internal links, 404 pages, and redirect issues to improve crawl efficiency and preserve authority.

Structure and Indexation

Reviewed URL structure, internal navigation, XML sitemaps, and indexability to ensure a clear and scalable site hierarchy.

International Readiness

Evaluated international targeting signals and content alignment for priority markets across North America, Europe, and Southeast Asia.

Search Intent and Content Optimization

Once the technical foundation was stable, I focused on improving relevance and clarity across key pages.

Keyword and Intent Mapping

Aligned high intent dive keywords with the most relevant pages while accounting for regional search behavior.

On Page Optimization

Refined titles, meta descriptions, and headings to clearly communicate dive experiences and destination value.

Internal Linking and Booking Paths

Strengthened internal links to guide users from research content to booking related pages.

Measurement and Reporting

Implemented keyword tracking and performance monitoring segmented by priority markets to evaluate visibility trends, identify growth opportunities, and guide ongoing optimization efforts.

Results

The initiative improved overall site health, strengthened visibility across priority international markets, and increased qualified organic sessions from dive travelers in the United States, United Kingdom, Australia, Europe, and Southeast Asia. Lembeh Resorts achieved a more consistent and credible global search presence aligned with its reputation as a world class dive destination.