Lembeh Resorts — Dive Resort SEO & Content Refresh
Lembeh Resorts needed stronger search visibility for dive-focused queries such as 'lembeh resorts' and specific marine critters. I refreshed their on-page SEO, improved internal linking, and ensured that activity, accommodation, and blog pages shared consistent metadata and intent-driven copy.
Overview
Lembeh Resorts needed stronger search visibility for dive-focused queries such as 'lembeh resorts' and specific marine critters. I refreshed their on-page SEO, improved internal linking, and ensured that activity, accommodation, and blog pages shared consistent metadata and intent-driven copy.
By pairing content fixes with targeted backlink outreach to diving forums and travel publications, the site gained better rankings and more qualified organic sessions from divers planning trips to North Sulawesi.
Role
SEO Specialist
Timeline
6 months
Platform
Web
On-Page Optimization
Audited priority landing pages and blogs, then rewrote titles, meta descriptions, and header structures to emphasize dive experiences and key critter names while keeping copy natural and traveler-friendly.
Keyword Alignment
Mapped focus terms like 'lembeh resorts', 'muck diving Lembeh', and signature critters to relevant pages, ensuring unique metadata and stronger topical depth.
Internal Linking
Built contextual links between accommodation, activity, and blog content to pass authority and guide users toward booking paths.
Backlink Outreach
Secured mentions from diving forums, travel blogs, and dive magazines to strengthen domain authority and referral traffic.
Measurement & Reporting
Implemented position tracking for target dive keywords, monitored crawl health, and shared monthly updates outlining wins, next priorities, and content refresh opportunities.
Results
Improved rankings for core dive resort keywords, increased qualified organic sessions, and delivered monthly keyword performance reports to keep stakeholders aligned.