Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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Limapagi Network — Digital Media Performance Management

Limapagi Network is a Jakarta-based media company with multiple digital properties including Limapagi.id, OKEGUYS.com, and OKEMOM.com. As Digital Performance Manager, I was responsible for managing SEO performance and overall digital marketing performance across all network properties.

Overview

Through strategic SEO implementation and efficient social media campaigns, I achieved significant market presence growth while maintaining cost-effective advertising spend.

Role

Digital Performance Manager

Timeline

6 months

Platform

Web & Social Media

The Opportunity

Limapagi Network needed to scale its digital presence across multiple properties, improve organic traffic, and execute cost-efficient social media campaigns. The challenge was to achieve rapid growth while building sustainable long-term performance.

Performance Strategy

I developed and executed strategic SEO and digital advertising plans aligned with short-term wins and long-term goals. The approach combined daily PPC optimization, A/B testing, comprehensive SEO audits, and cross-departmental collaboration.

Limapagi.id Market Growth

Scaled market presence with +360% page views and +125% organic traffic in just 3 months through strategic SEO implementation.

OKEGUYS.com Launch Success

Pioneered SEO strategy that achieved #797 Alexa Rank Indonesia with consistent traffic growth from the ground up.

Efficient Social Campaigns

Masterminded social media campaigns achieving 2M+ reach, 3M+ impressions, and 200K paid traffic with a Rp10M budget.

Data-Driven Optimization

Made informed decisions through A/B testing and experiments to understand user behavior and market trends.

Results

Achieved +360% page views and +125% organic traffic for Limapagi.id in 3 months. Successfully launched OKEGUYS.com to #797 Alexa Rank Indonesia. Delivered highly efficient social media campaign with 2M+ reach and 3M+ impressions on a Rp10M budget.