Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

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WordPress DevelopmentCustom Member SystemLocal SEOHealthcare

Holistique Clinic — Transforming a Premium Aesthetic Clinic Into a Conversion Ready Digital Platform

Holistique Clinic is a premium aesthetic and beauty clinic in Indonesia offering facial care, body treatments, and advanced aesthetic procedures. While the clinic had a strong offline reputation, its digital presence did not reflect the quality, professionalism, and trust required in the healthcare and beauty industry.

Overview

The existing website struggled with outdated visuals, limited mobile usability, and lacked a structured system to manage client relationships and appointments. As competition within the aesthetic clinic market increased, Holistique needed a digital platform that could both support business operations and attract high intent local clients searching for trusted aesthetic services.

My role was to design and execute a complete website transformation that combined modern visual identity, a custom built member system, and a local SEO strategy focused on visibility, credibility, and conversion.

Role

WordPress Developer and SEO Specialist

Timeline

8 weeks

Platform

Web

Business Challenges and Objectives

The primary challenge was to rebuild the website into a platform that supported both marketing and operational needs. The clinic required a system that could handle client engagement beyond first contact while clearly communicating trust, professionalism, and premium positioning.

Strategy and Technical Implementation

I approached the project by aligning design, functionality, and search visibility around the real behavior of aesthetic clinic clients who typically research, compare, and book treatments online.

Custom Member System Development

Designed and developed a bespoke member portal that allowed clients to book appointments, review treatment history, manage personal profiles, and access exclusive clinic communications in a secure environment.

Conversion Focused Website Redesign

Redesigned the website with a clean and premium visual direction that reinforced trust. Service pages were structured to clearly explain treatments, benefits, and outcomes while guiding users toward consultation and booking actions.

Local SEO and Search Visibility

Implemented a comprehensive local SEO strategy including Google Business Profile optimization, location based keyword targeting, structured data markup, and content alignment for aesthetic related searches in Indonesia.

Mobile First Performance and UX

Built the website with a mobile first approach to ensure fast load times, intuitive navigation, and seamless booking experience for users browsing on smartphones.

Measurement and Continuous Optimization

Post launch, I monitored technical performance, user behavior, and local search visibility to ensure the platform supported long term growth and could be refined as clinic services expanded.

Results

The new website delivered a strong and credible digital presence aligned with Holistique Clinic premium positioning. The custom member system streamlined appointment and client management, while local SEO improvements increased organic visibility and inbound inquiries from high intent local clients. The result was a platform that supported both marketing growth and day to day clinic operations.