Digital Marketer • SEO Specialist • Web Developer

My Journey

Over a decade of digital growth

For over 10 years, I have navigated the fast-paced and ever-evolving landscape of digital marketing. My work centers on driving user acquisition, leading performance marketing campaigns, and building high-performance websites that rank and convert at scale.

Based in Jakarta, Indonesia, I bridge the gap between technical infrastructure, creative content strategy, and data-driven analytics. I don't just build websites; I build digital assets engineered for visibility and revenue.

Whether building something from scratch using modern frameworks like Next.js or fixing an intricate web of legacy technical debt, my goal remains the same: turning attention into sustainable metrics and tangible business growth.

What I Do Best

My Multi-Disciplinary Approach

SEO & Architecture

Optimizing indexability, crawling priorities, programmatic pages, and masterfully structured schema data to dominate organic SERPs across global markets.

Growth & Distribution

Establishing robust funnels for content distribution across blogs, social media, and newsletters, capitalizing on viral vectors and long-tail intents.

Data & Analytics

Mapping intricate conversion funnels, tracking accurate attribution via GTM and GA4, and scaling experiments based on statistically significant KPIs.

Web Development

Writing clean, responsive code using React and Next.js. I specialize in SSR/SSG rendering patterns to ensure blazing-fast core web vitals.

Work Experience

10+ years across agencies, startups & enterprises

Senior SEO

PT Cahaya Jakarta — Cikarang, Indonesia

Aug 2025 – Present

Cahaya Jakarta is a multi-brand company based in Cikarang specializing in packaging, label printing, and digital solutions across brands including CJPack, Theia Digilab, and PauPao.

  • Managed SEO for four brand websites, rebuilding foundations from scratch and growing organic traffic by 100% in the first six months.
  • Executed full technical SEO audits and on-page optimization across all properties — meta tags, internal linking, site speed, indexing, and mobile usability.
  • Produced SEO-optimized articles and managed content calendars, monitored via Google Search Console and Analytics with weekly and monthly reporting.
  • Managed web server infrastructure including Apache, NGINX, SSL setup, and CDN integration via Cloudflare.
  • Adapted SEO and GEO strategies for AI-driven search — Google AI Overviews, Claude, ChatGPT, and Gemini.

Senior SEO

KESATO & Co. — Bali, Indonesia

Feb 2024 – Aug 2025

Creative digital agency based in Bali delivering branding, SEO, and web solutions for hospitality, lifestyle, and property sectors across Indonesia and international markets.

  • Led SEO strategies for clients in hospitality, real estate, and travel to grow traffic and online visibility.
  • Adapted SEO strategies for generative AI — Gemini, ChatGPT, and AI Overviews.
  • Developed detailed SEO proposals and pitch decks that helped win new agency clients.
  • Found valuable keywords (EN, ID & FR) and improved on-page SEO to achieve higher SERP rankings.
  • Conducted technical audits and built quality backlinks from relevant travel, news, and lifestyle sites.

SEO Lead

VISION+ (MNC Digital Entertainment) — Jakarta, Indonesia

Nov 2021 – Aug 2024

VISION+ is an OTT platform owned by MNC Group offering streaming for local and international audiences — TV shows, movies, and digital content.

  • Reached 1B+ impressions, millions of clicks, and thousands of conversions within 6 months.
  • Boosted organic traffic by 500% through audits, keyword research, and content optimization.
  • Applied programmatic SEO to generate scalable pages using structured data (film titles, genres, cast).
  • Aligned SEO with SEM to lower acquisition costs and improve lead quality.
  • Integrated Google Vita and Watch Action to enhance content visibility and user engagement.

Digital Marketing, Web Consultant & Project Management

Freelance — Worldwide

May 2021 – Present

SEO and web development services for clients in various industries — landing page creation, SEO, project management, and performance optimization.

  • Led web and SEO projects from start to finish for clients around the world, consistently hitting goals & KPIs.
  • Built effective landing pages for real estate, travel, movie, and gaming industries.
  • Ran paid ad campaigns on Google (SEM) and Meta (Facebook, Instagram) to drive leads and sales.
  • Managed web servers (NGINX, Apache) and control panels (cPanel, Hestia, aaPanel) with Cloudflare CDN.

SEO Specialist

AIIMS Group — Sydney, Australia

May 2021 – Oct 2021

Digital marketing agency headquartered in Sydney serving high-profile clients with SEO, SEM, and web design solutions.

  • Managed SEO for 15+ clients including 5starbuilders, MR Splash Plumbing, and CashPal.
  • Conducted keyword research, content updates, and competitor analysis to improve search rankings.
  • Optimized metadata, internal linking, and backlinks for on-page and off-page SEO.

Digital Performance Manager

LIMAPAGI NETWORK — Jakarta, Indonesia

Apr 2021 – Oct 2021

Jakarta-based media company running Limapagi.id, OKEGUYS.com, and OKEMOM.com, focused on delivering informative content to a broad audience.

  • Increased Limapagi.id page views by 360% and organic traffic by 125% in 3 months.
  • Built SEO foundation for OKEGUYS.com, reaching #797 Alexa Rank Indonesia.
  • Led social media campaign with 2M+ reach, 3M+ impressions, and 200K paid traffic on a Rp10M budget.
  • Performed keyword research, competitor analysis, and full SEO audits (on-page, off-page, technical).

SEO Specialist & Scriptwriter

DROIDLIME — Jakarta, Indonesia

Nov 2017 – Mar 2021

Jakarta-based tech media covering gadget news, reviews, and YouTube video content for tech enthusiasts.

  • Increased site traffic by 150% and achieved first-page Google rankings.
  • Grew YouTube subscribers from 200K to 800K by optimizing video titles, tags, and scripts.
  • Created viral video content with 1M+ views, boosting engagement and brand visibility.
  • Built partnerships with PR and e-commerce platforms to grow audience and generate revenue.

Search Engine Optimization Writer

JalanTikus.com (MAINGAMES INDONESIA) — Jakarta, Indonesia

Feb 2014 – Nov 2017

Indonesian tech website providing software downloads, articles, and gaming content to a large audience interested in tech tips, tricks, and product reviews.

  • Authored 1,000+ SEO-rich articles covering tech tips, gaming guides, gadget reviews, and travel topics.
  • Achieved 20M+ monthly page views through an effective SEO-driven content strategy.
  • Consistently ranked articles on Google's first page, strengthening site reputation and revenue.
  • Collaborated with the video team for multimedia reviews and attended industry events for first-hand insights.

Skills

Tools, platforms & disciplines

SEO & Analytics

Google Search Console, Bing, Yandex, Ahrefs, SEMrush, Screaming Frog, Google Analytics, Data Studio, Facebook Insight, Conviva

Digital Advertising

Google Ads, Meta Ads (SEM, PPC, display)

Technical SEO

Core Web Vitals, mobile-friendly design, AMP, canonicalization, page speed, indexing

On-Page & Off-Page

Meta tags, keyword research, link building, guest posting, local SEO (Google My Business), PBN

Website Development

WordPress, WIX, Shopify, cPanel/hosting management, basic UI/UX

Content Creation

SEO copywriting, scriptwriting, product reviews, social media management

Team & Leadership

Cross-functional teamwork, project management, A/B testing, performance reporting

Explore My Professional History

Want to dive deeper into traditional resumes, work anniversaries, and detailed bullet points of my past corporate and agency experiences? Let's connect on LinkedIn.

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