About Me - Em Yopik

Hi, I’m Em Yopik (Yopi). For the past 10+ years, I’ve grown traffic and built high-performance websites. I mix content, paid experiments, and analytics to turn attention into users, leads, and revenue. Based in Jakarta, Indonesia.

CORE SKILLS

SEOPerformance MarketingContent Strategy & DistributionWeb DevelopmentServer / DevOpsData Tracking & AttributionSocial MediaWhite HatBlack Hat

PROFESSIONAL FOCUS

Growing traffic through content systems, distribution, and channel experimentation
Building fast, conversion-ready websites (structure, speed, tracking, and UX basics)
Running performance campaigns with clear measurement, testing, and iteration
Designing funnels and landing pages that convert (copy, offer, layout, and CRO)
Managing analytics and infrastructure to keep things reliable, trackable, and scalable

My Journey

For over a decade, I have navigated the fast-paced and ever-evolving landscape of digital marketing. Let's just say I've worn many hats. My work centers on driving user acquisition, leading performance marketing campaigns, and building high-performance websites that rank and convert.

Based in Jakarta, Indonesia, I bridge the gap between technical infrastructure, creative content strategy, and data-driven analytics. Whether building something from scratch or fixing an intricate web of legacy issues, my goal remains the same: turning attention into sustainable metrics and business revenue.

What I Do Best

SEO & Technical Architecture: Optimizing indexability, crawling priorities, and structured schema to dominate organic SERPs.

Growth & Distribution: Establishing robust channels for content distribution across blogs, social media, and newsletters.

Data & Analytics: Mapping conversion funnels, tracking accurate attribution, and scaling experiments based on tangible KPIs.

Hi, I'm Em Yopik.

My Journey

What I Do Best

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