VillaBaliSale — Consolidating a structural rebuild, scaling multilingual content, and formulating an AI search engine strategy.
VillaBaliSale.com is a Bali real estate platform by Kibarer Property, listing villas, land, and rental properties across key locations in Bali.
Overview
VillaBaliSale.com is a Bali real estate platform by Kibarer Property, listing villas, land, and rental properties across key locations in Bali.
As SEO Specialist at Kesato & Co., the work focused on consolidating a major site rebuild, scaling multilingual content, and developing an AI search strategy for the platform.
The site had undergone a full structural overhaul in late 2024. The engagement extended that foundation, expanding keyword coverage across five target markets and building a content system designed for both traditional and AI-powered search.
Role
SEO Specialist (via Kesato & Co.)
Timeline
February–August 2025
Platform
Web
The Challenge
The new site structure was live but not fully optimized. Location pages lacked proper keyword mapping, multilingual content was inconsistent, and the site had no strategy for AI-powered search results. The goal was to turn a structurally sound rebuild into a high-performing organic channel across multiple countries and languages.
What I Did
Content Publishing
Published 4 SEO articles per month in three languages (EN, ID, FR), each linked to at least two internal pages.
Keyword & Market Expansion
Expanded KPI keyword tracking from 90 keywords across 3 markets to 155 keywords across 5 markets (Indonesia, Australia, Singapore, Netherlands, France).
Backlink Growth
Maintained 20–40 backlinks per month, growing the backlink profile from 8.4K to 12.2K and referring domains from 843 to 991, capturing the top spot for referring domains among competitors.
Technical Audits & Fixes
Optimized meta titles, descriptions, and internal linking across key pages in three languages. Fixed 36 canonical issues and 10 broken links.
Programmatic SEO Architecture
Developed schema markup documentation (RealEstateListing, Offer, Place) and hreflang audits. Built programmatic SEO structure for /real-estate/* and /id/real-estate/* to scale location pages.
AI Search Strategy
Delivered an AI search strategy capturing significant early traffic from ChatGPT, Gemini, and Claude conversational engines.
Results
- Organic traffic grew consistently from February through August 2025. After a dip in June caused by Google's AI Overview rollout, traffic recovered strongly in July (+17.1% views, +16.3% users) and continued rising in August (+2.9% views, +6.8% users), closing the period at 33,048 monthly views and 7,543 total users.
- Keyword performance by August 2025:
- Indonesia: 94 improved keywords, "bali property" moved from position 3 to 1
- Australia: 20 improved keywords, "bali villas for sale" moved from 4 to 3
- France: 13 improved keywords, "maison a vendre bali" moved from 6 to 5
- US: 10 improved keywords, "bali real estate" moved from 4 to 3
- UK: 15 improved keywords, "bali property for sale" moved from 7 to 5
- By April 2025, 30 out of 31 tracked keywords in France ranked on page one. Indonesia, Australia, and Netherlands each reached 27 out of 31 keywords in the top 10.
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