On-Page SEOTechnical SEOContent StrategySEO AuditAnalytics & Reporting

CJPack — End-to-end SEO for a one-stop packaging solutions provider — growing organic traffic 181% in under a year.

Cahaya Jakarta Packaging (CJPack) is a one-stop packaging solutions provider under Cahaya Jakarta Group, operating since 2012. The company serves businesses across Indonesia with packaging sourcing, labelling solutions, machinery solutions, and coding solutions. CJPack is also the official distributor of Markem-Imaje coding and traceability solutions in Indonesia.

Overview

The engagement ran for 10 months — August 2025 to May 2026 — covering a full SEO audit, meta optimization across all key pages, a content strategy with SEO-optimized articles targeting packaging and labelling industry keywords, and ongoing GSC/SEMrush-based performance tracking.

Role

Digital Marketing Specialist

Timeline

August 2025 – May 2026

Platform

Web

Discuss a Similar Project

+181.9%Organic views growth · last 3 months

+58.7%Ranked queries growth · last 3 months

47.6%Organic share of total traffic · last 3M

10moEngagement duration · Aug 2025–May 2026

Project Overview

The Company

Cahaya Jakarta Packaging (CJPack) is a one-stop packaging solutions provider under Cahaya Jakarta Group, operating since 2012. The company serves businesses across Indonesia with packaging sourcing, labelling solutions, machinery solutions, and coding solutions. CJPack is also the official distributor of Markem-Imaje coding and traceability solutions in Indonesia.

Scope of Work

End-to-end SEO engagement covering a full technical audit, meta optimization across all key pages, a content strategy with SEO-optimized articles targeting packaging and labelling industry keywords, and ongoing GSC/SEMrush-based performance tracking. The work ran from August 2025 to May 2026.

Starting Point

×Only 137 organic views/month — limited search visibility in a niche B2B market
×Organic search represented just 27.4% of total site traffic
×No structured content strategy or SEO-optimized articles in place
×Meta titles and descriptions unoptimized across key pages
×No systematic keyword or traffic tracking workflow

Timeline

Aug 2025 — Full SEO audit, keyword research, strategy

Sep–Oct 2025 — Meta optimization, content plan launches

Nov 2025–Feb 2026 — Ongoing content production, organic hits peak +218%

Mar–May 2026 — Continued execution — organic share reaches 47.6%

Performance by Period

Baseline· Mar–Aug 2025[Before]

137

Organic views / month (avg)

Ranked queries / month (avg)

501

Total traffic / month (avg)

27.4%

Organic share of traffic

After 6M· Sep 2025–Feb 2026

436+218.2%

Organic views / month (avg)

126+97.4%

Ranked queries / month (avg)

1,257+151.1%

Total traffic / month (avg)

34.7%

Organic share of traffic

Last 3M· Mar–May 2026[Latest]

387+181.9%

Organic views / month (avg)

101+58.7%

Ranked queries / month (avg)

813+62.4%

Total traffic / month (avg)

47.6%

Organic share of traffic

Organic Search Share Growth

47.6%Organic Share · Last 3MUp from 27.4% at baseline — nearly double

One of the clearest signals of SEO health is how much of total traffic comes from organic search. At baseline, organic accounted for just 27.4% of total traffic on cjpack.co.id. By the final 3-month period, that share had grown to 47.6% — meaning nearly half of all site visitors were arriving through unpaid search, a channel that compounds over time.

27.4%

Organic share · Baseline

34.7%

Organic share · After 6M

47.6%

Organic share · Last 3M

+20.2pp

Percentage point gain

All-Channel Traffic Growth

Monthly Avg Traffic · All Channels

Baseline

After 6M

Last 3M

Organic Search137 → 436 → 387

Direct161 → 702 → 315

Referral191 → 104 → 83

Organic Social9 → 13 → 26

1,257

Peak total traffic · After 6M

+151.1%

vs baseline (501/mo)

436

Peak organic views/mo · After 6M

+218.2%

vs baseline (137/mo)

Channel Breakdown

Channel	Baseline	After 6M	Last 3M
Organic Search	137	436	387+182%
Direct	161	702	315+96%
Referral	191	104	83-57%
Organic Social	9	13	26+189%
Total	501	1,257	813+62.4%

Monthly averages. Source: Google Analytics.

Key Results

+181.9%Organic Views GrowthMonthly avg organic views grew from 137 (baseline) to 387 in the final 3-month period.

+218.2%Peak Organic GrowthAt the 6-month mark, organic views had already grown 218.2% vs baseline — the highest point of the engagement.

+58.7%Ranked Queries GrowthMonthly average ranked queries grew from 64 to 101 — the site surfaces across more searches than before.

47.6%Organic Share of TrafficOrganic search's share of total traffic nearly doubled — from 27.4% at baseline to 47.6% in the final period.

+151.1%Peak Total Traffic GrowthTotal monthly traffic hit 1,257 at the 6-month mark — up 151.1% from the 501/mo baseline.

10moConsistent DeliveryContent production, SEO optimization, and performance reporting delivered consistently across the full 10-month engagement.

Work Completed

01 · AuditFull SEO AuditConducted a full SEO audit covering technical issues, on-page gaps, and keyword opportunities across the cjpack.co.id site.

02 · On-PageMeta OptimizationOptimized meta titles and descriptions across all key pages to improve click-through rates and search appearance for priority queries.

03 · ContentContent Strategy & ProductionDeveloped and executed a content strategy with SEO-optimized articles targeting packaging, labelling, and coding industry keywords.

04 · AnalyticsPerformance TrackingBuilt GSC and SEMrush-based tracking to monitor keyword rankings, organic views, and traffic growth across the engagement period.

05 · OperationsContent Calendar ManagementManaged the ongoing content calendar and publishing workflow, ensuring consistent output aligned with SEO priorities throughout the engagement.

Results

Monthly organic views grew from 137 (baseline) to 387 in the last 3 months — a 181.9% increase
Monthly ranked queries grew from 64 (baseline) to 101 — a 58.7% increase
Organic search share of total traffic grew from 27.4% to 47.6% — nearly doubling its contribution
Total site traffic grew from 501/mo (baseline) to 1,257/mo at peak (+151.1%) and 813/mo in final period (+62.4%)
Direct traffic grew from 161/mo (baseline) to 702/mo at peak — a 336% increase
Organic social grew from 9/mo (baseline) to 26/mo in the final period