New Zealand Growers — Building from zero: Optimizing B2B global onion exports for New Zealand Growers.
NZGrowers.co.nz is a B2B onion export platform by New Zealand Growers Ltd, supplying brown and red onions to global markets including Europe, Asia, and Indonesia. The company has operated since 1993 and holds GLOBALG.A.P. certification.
Overview
NZGrowers.co.nz is a B2B onion export platform by New Zealand Growers Ltd, supplying brown and red onions to global markets including Europe, Asia, and Indonesia. The company has operated since 1993 and holds GLOBALG.A.P. certification.
The engagement started from near zero organic presence. The site had an authority score of 6, one organic search visitor, and 106 backlinks.
Role
SEO Specialist (via Kesato & Co.)
Timeline
February–August 2025
Platform
Web
The Challenge
The site had no functional SEO foundation. Pages were missing H1 headings, meta titles, and meta descriptions. There were 404 errors and broken internal links. Keywords around core products like brown onions and red onions were not ranking on the first page in any target market.
What I Did
Complete SEO Audit
Conducted full SEO audit covering technical issues, on-page gaps, and keyword opportunities across New Zealand, Australia, and Indonesia markets.
Technical Fixes
Fixed 404 errors and broken internal links to repair the site's foundational health.
On-Page Optimization
Rewrote meta titles and meta descriptions for 7 key pages including homepage, products, about, and contact. Added target keywords and optimized H1, H2 headings across all pages.
Indonesian B2B Targeting
Built keyword strategy targeting Indonesian B2B terms: importir bawang merah, supplier bawang merah, ekspor bawang merah (volume 100–200/month each).
Site Architecture
Optimized internal linking structure across the site to better funnel authority.
Content Strategy
Began blog section optimization from May 2025 to improve keyword relevance and content structure.
Results
- Organic views grew 107.65% to 407 in April, the first full month after on-page fixes went live
- Active users increased 122.5% to 178
- Engaged sessions rose 82.05% to 142
- Starting point: authority score 6, 1 organic visitor, 106 backlinks
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