On-Page SEOTechnical SEOContent StrategySEO AuditAnalytics & Reporting

Theia DigilabEnd-to-end SEO for a digital printing factory — growing organic queries 716% and organic traffic share to 60%.

Theia Digilab is a digital printing factory based in Cikarang, Indonesia. The company produces pressure-sensitive labels, shrink sleeves, flexible packaging, in-mould labels, and folding cartons for brands across Indonesia.

Theia Digilab preview

Overview

Theia Digilab is a digital printing factory based in Cikarang, Indonesia. The company produces pressure-sensitive labels, shrink sleeves, flexible packaging, in-mould labels, and folding cartons for brands across Indonesia.

The engagement covered 10 months — August 2025 to May 2026 — with a full SEO audit, meta optimization, content strategy targeting digital printing and packaging keywords, and ongoing GSC/SEMrush-based tracking. Note: baseline data covers 4 months only (May–Aug 2025) as earlier analytics data was unavailable.

Role

Digital Marketing Specialist

Timeline

August 2025 – May 2026

Platform

Web

+716.5%Ranked queries growth · last 3 months
+202.2%Organic views growth · last 3 months
60.7%Organic share of total traffic · last 3M
+88.4%Total traffic growth · last 3 months
Project Overview
The Company

Theia Digilab is a digital printing factory based in Cikarang, Indonesia. The company produces pressure-sensitive labels, shrink sleeves, flexible packaging, in-mould labels, and folding cartons for brands across Indonesia — covering the full range of modern packaging formats from a single facility.

Scope of Work

End-to-end SEO engagement covering a full technical audit, meta optimization across all key pages, a content strategy with SEO-optimized articles targeting digital printing and packaging keywords, and ongoing GSC/SEMrush-based performance tracking. The work ran from August 2025 to May 2026.

Starting Point
  • ×Only 170 organic views/month and 24 ranked queries — very limited search visibility
  • ×Organic search represented 37.8% of total traffic with room to dominate
  • ×No structured content strategy targeting digital printing keywords
  • ×Meta titles and descriptions unoptimized across key pages
  • ×Baseline data available from May 2025 only — earlier analytics unavailable
Timeline
May–Aug 2025Baseline period — SEO engagement begins Aug 2025
Sep–Oct 2025Audit complete, meta optimization, content launches
Nov 2025–Feb 2026Ongoing content production, organic views +43.5%
Mar–May 2026Results accelerate — queries +716%, organic share 60.7%
Performance by Period
Baseline· May–Aug 2025[4 months]
170
Organic views / month (avg)
24
Ranked queries / month (avg)
451
Total traffic / month (avg)
37.8%
Organic share of traffic
After 6M· Sep 2025–Feb 2026
245+43.5%
Organic views / month (avg)
31+28.5%
Ranked queries / month (avg)
563+24.9%
Total traffic / month (avg)
43.4%
Organic share of traffic
Last 3M· Mar–May 2026[Latest]
515+202.2%
Organic views / month (avg)
198+716.5%
Ranked queries / month (avg)
850+88.4%
Total traffic / month (avg)
60.7%
Organic share of traffic

* Baseline covers 4 months only (May–Aug 2025) — earlier analytics data was unavailable. Growth percentages use monthly averages for a fair comparison.

Ranked Queries · The Standout Metric
+716%Queries Growth · Last 3MMonthly avg queries: 24 → 198

Ranked queries measure how many unique search terms the site appears for in Google. At baseline, theia.id surfaced for just 24 queries per month. By the final 3-month period, that number had grown to 198 — an 8× increase. This means the content strategy successfully expanded the site's topical footprint across digital printing, packaging formats, and related industry searches.

24
Queries/mo · Baseline
31
Queries/mo · After 6M
198
Queries/mo · Last 3M
Growth multiplier
All-Channel Traffic Growth
Monthly Avg Traffic · All Channels
Baseline
After 6M
Last 3M
Organic Search170245515
Direct184234210
Referral847481
Organic Social12938
850
Total traffic · Last 3M avg
+88.4%
vs baseline (451/mo)
515
Organic views · Last 3M avg
+202.2%
vs baseline (170/mo)
Channel Breakdown
ChannelBaselineAfter 6MLast 3M
Organic Search170245515+203%
Direct184234210+14%
Referral847481-4%
Organic Social12938+217%
Total451563850+88.4%
Monthly averages. Baseline = May–Aug 2025 (4 months). Source: Google Analytics.
Key Results
+716.5%Ranked Queries GrowthMonthly avg queries grew from 24 (baseline) to 198 in the final 3-month period — nearly 8× more search impressions.
+202.2%Organic Views GrowthMonthly avg organic views grew from 170 to 515 — the highest point of the engagement, reached in the final period.
60.7%Organic Share of TrafficOrganic search grew from 37.8% to 60.7% of total traffic — organic now drives the majority of site visits.
+88.4%Total Traffic GrowthAll-channel monthly average traffic grew from 451 to 850 — nearly double the baseline.
+22.9ppOrganic Share GainOrganic search's percentage point share of traffic grew by 22.9pp over the engagement period.
10moConsistent DeliveryContent production, SEO optimization, and performance reporting delivered consistently across the full 10-month engagement.
Work Completed
01 · AuditFull SEO AuditConducted a full SEO audit covering technical issues, on-page gaps, and keyword opportunities across theia.id.
02 · On-PageMeta OptimizationOptimized meta titles and descriptions across all key pages to improve click-through rates and search appearance.
03 · ContentContent Strategy & ProductionDeveloped and executed a content strategy with SEO-optimized articles targeting digital printing and packaging industry keywords.
04 · AnalyticsPerformance TrackingBuilt GSC and SEMrush-based tracking to monitor keyword rankings, organic views, and traffic growth.
05 · OperationsContent Calendar ManagementManaged the ongoing content calendar and publishing workflow, ensuring consistent output aligned with SEO priorities.

Results

  • Monthly organic views grew from 170 (baseline) to 515 in the last 3 months — a 202.2% increase
  • Monthly ranked queries grew from 24 (baseline) to 198 — a 716.5% increase
  • Organic search share of total traffic grew from 37.8% to 60.7% — organic now drives the majority of visits
  • Total site traffic grew from 451/mo (baseline) to 850/mo in the final period — a 88.4% increase
  • Organic social traffic grew from 12/mo (baseline) to 38/mo in the final period
  • Growth accelerated in the final period: organic views and queries both hit their highest points in the last 3 months