On-Page SEOTechnical SEOContent StrategySEO AuditAnalytics & Reporting

Cahaya Jakarta — End-to-end SEO for an ISO-certified label and packaging manufacturer — growing organic traffic 85% in under a year.

PT Cahaya Jakarta is an ISO-certified label printing and packaging manufacturer based in Jakarta, Indonesia. Founded in 1991, the company serves 400+ brands across FMCG, beauty, pharmaceutical, and other industries. Their website, cahayajakarta.id, is a key commercial touchpoint for prospective clients.

Overview

The engagement covered the full SEO lifecycle: starting with a comprehensive audit using SEMrush and Google Search Console, followed by ongoing content production, meta optimization, and performance tracking across a 10-month period from August 2025 to May 2026.

Role

Digital Marketing Specialist

Timeline

August 2025 – May 2026

Platform

Web

Discuss a Similar Project

+85.4%Organic views growth · last 3 months

+42.6%Ranked queries growth · last 3 months

+42.7%Total traffic growth · last 3 months

10moEngagement duration · Aug 2025–May 2026

Project Overview

The Company

PT Cahaya Jakarta is an ISO-certified label printing and packaging manufacturer based in Jakarta, founded in 1991. The company serves 400+ brands across FMCG, beauty, pharmaceutical, and other industries — making it one of Indonesia's established names in commercial packaging.

Scope of Work

End-to-end SEO engagement covering a full technical audit, on-page meta optimization, content strategy and blog production, multi-sheet performance tracking workbooks, and weekly reporting. The work ran from August 2025 to May 2026 — 10 months of continuous delivery.

Starting Point

×No structured SEO strategy or content plan in place
×Meta titles and descriptions missing or unoptimized across key pages
×No regular performance tracking or reporting workflow
×Limited organic visibility in a competitive B2B niche

Timeline

Aug 2025 — Full SEO audit, strategy, keyword research

Sep–Oct 2025 — Meta optimization, content plan execution begins

Nov 2025–Feb 2026 — Ongoing content production and weekly reporting

Mar–May 2026 — Continued execution — organic hits +85.4% growth

Performance by Period

Baseline· Mar–Aug 2025[Before]

3,759

Organic views / month (avg)

779

Ranked queries / month (avg)

21,478

Total traffic / month (avg)

After 6M· Sep 2025–Feb 2026

5,083+35.2%

Organic views / month (avg)

940+20.7%

Ranked queries / month (avg)

27,640+28.7%

Total traffic / month (avg)

Last 3M· Mar–May 2026[Latest]

6,969+85.4%

Organic views / month (avg)

1,110+42.6%

Ranked queries / month (avg)

30,650+42.7%

Total traffic / month (avg)

All-Channel Traffic Growth

Monthly Avg Traffic · All Channels

Baseline

After 6M

Last 3M

Organic Search3,759 → 5,083 → 6,969

Direct13,003 → 17,708 → 15,512

Organic Social3,040 → 3,092 → 3,841

Paid Social65 → 547 → 2,678

Referral1,580 → 1,180 → 1,361

30,650

Total traffic · Last 3M avg

+42.7%

vs baseline (21,478/mo)

6,969

Organic views · Last 3M avg

+85.4%

vs baseline (3,759/mo)

Channel Breakdown

Channel	Baseline	After 6M	Last 3M
Organic Search	3,759	5,083	6,969+85%
Direct	13,003	17,708	15,512+19%
Organic Social	3,040	3,092	3,841+26%
Paid Social	65	547	2,678+4020%
Referral	1,580	1,180	1,361-14%
Total	21,478	27,640	30,650+42.7%

Monthly averages. Source: Google Analytics.

Key Results

+85.4%Organic Views GrowthMonthly average organic views grew from 3,759 (baseline) to 6,969 in the final 3-month period.

+42.6%Ranked Queries GrowthMonthly average ranked queries grew from 779 to 1,110 — more content surfaces across more searches.

+42.7%Total Traffic GrowthAll-channel monthly average traffic grew from 21,478 to 30,650 across the engagement period.

4,021×Paid Social Scale-UpPaid social traffic grew from 65/mo to 2,678/mo — a 4,021% increase alongside the SEO work.

+35.2%Organic Growth at 6 MonthsOrganic views were already up 35.2% at the halfway mark, before accelerating further in the final period.

10moConsistent DeliveryWeekly performance reports, content production, and strategy updates delivered across the full 10-month engagement.

Organic Search · GSC Data

+85%Organic Views GrowthMonthly avg organic views vs pre-engagement baseline

Google Search Console data shows consistent growth across both visibility and click volume. Monthly average organic views grew from 3,759 (baseline) to 6,969 in the final 3-month period — nearly double. Ranked queries grew from 779 to 1,110, meaning the site now surfaces across more searches than before the engagement began.

6,969

Organic views/mo · Last 3M

1,110

Ranked queries/mo · Last 3M

+35.2%

Views growth at 6M mark

+20.7%

Queries growth at 6M mark

Work Completed

01 · AuditFull SEO AuditConducted a comprehensive SEO audit using SEMrush and Google Search Console — covering technical issues, on-page gaps, and keyword opportunities across the site.

02 · AnalysisSEO Analysis WorkbooksBuilt multi-sheet workbooks from GSC and SEMrush data to track queries, impressions, clicks, rankings, and content output in a structured, reusable format.

03 · ContentContent Strategy & ProductionDeveloped and executed a content strategy, writing and publishing SEO-optimized blog articles targeting relevant queries in the label printing and packaging space.

04 · On-PageMeta OptimizationOptimized meta titles and descriptions across all key pages to improve click-through rates and search appearance for priority queries.

05 · ReportingWeekly Performance ReportsProduced weekly reports tracking traffic, rankings, and content output — providing consistent stakeholder visibility and informing ongoing strategy decisions.

06 · OperationsContent Calendar ManagementManaged the ongoing content calendar and publishing workflow, ensuring consistent output and alignment with SEO priorities across the full engagement.

Results

Monthly organic views grew from 3,759 (baseline) to 6,969 in the last 3 months — an 85.4% increase
Monthly ranked queries grew from 779 (baseline) to 1,110 — a 42.6% increase
Total site traffic grew from 21,478/mo (baseline) to 30,650/mo by the final period — a 42.7% increase
Paid social traffic scaled from 65/mo to 2,678/mo alongside the SEO engagement
Organic social traffic grew from 3,040/mo to 3,841/mo over the engagement period
Delivered consistent weekly performance reports across the full 10-month engagement