On-Page SEOTechnical SEOProgrammatic SEOSchema MarkupLink BuildingAI Search

Prestige Property BaliFull-scope SEO for a Bali real estate platform — starting from 2 organic visitors per month.

PrestigePropertyBali.com is a Bali real estate platform listing freehold and leasehold villas, land, and rental properties across areas including Canggu, Seminyak, Ubud, and Sanur. The site launched with an Authority Score of 5 and only 2 organic visitors per month.

Prestige Property Bali preview

Overview

PrestigePropertyBali.com is a Bali real estate platform listing freehold and leasehold villas, land, and rental properties across areas including Canggu, Seminyak, Ubud, and Sanur. The site launched with an Authority Score of 5 and only 2 organic visitors per month.

The engagement began with a full technical audit, SEO strategy, and keyword research in April 2025. Over the following four months, the project covered on-page optimization for 34+ pages, programmatic SEO for area and property type pages, schema markup rollout, technical fixes, and targeted link building — with primary focus on Australia and United States markets.

Role

SEO Specialist (via Kesato & Co.)

Timeline

April–August 2025

Platform

Web

726Organic users · August 2025
+240%User growth · July to August
3,957Monthly views · August 2025
45Ranking keywords · AU + US
Project Overview
Starting Point

prestige­propertybali.com had an Authority Score of 5 and only 2 organic visitors per month. The site had 759 backlinks but most lacked quality. Technical issues blocked Google from crawling and understanding the content.

Scope of Work

Full SEO planning, technical audit, on-page optimization for 34+ pages, programmatic SEO for area and property type pages, schema markup rollout, and off-page link building. Primary markets: Australia and United States.

Core Challenges
  • ×926 invalid structured data items blocking rich results
  • ×Pages blocked from Google crawling
  • ×Heavy JS and CSS causing 39% performance score
  • ×Missing meta descriptions on most pages
  • ×No programmatic coverage for area or property type pages
Timeline
April 2025Audit, strategy, keyword research
May–June 2025On-page and technical fixes
July 2025Programmatic SEO and schema rollout
August 2025Link building, reindex, AI search
Monthly Progress
April 2025· Baseline
2
Organic users / month
AS 5
Authority score
Full technical audit
Keyword research · 20 targets AU + US
Strategy and roadmap defined
June 2025
156+21%
Organic users
1,947+50%
Total views
Meta optimization · 30 pages
Programmatic area + type pages
Schema markup for all listings
404 removal · HTTP → HTTPS
July 2025
214+37%
Organic users
2,129+9%
Total views
34 pages with updated meta tags
Real Estate Agent schema added
US market targeting started
Area pages indexed by Google
August 2025
726+240%
Organic users
3,957+86%
Total views
926 structured data issues fixed
15 quality backlinks built
AI search traffic established
Full reindex of updated pages
Traffic Growth
Organic Performance · Apr–Aug 2025
Views
Users
Apr
Jun
Jul
Aug
3,957
Peak views · August
726
Peak users · August
+240%
User growth · Jul → Aug
+86%
Views growth · Jul → Aug
Key Results
926Structured Data Issues FixedInvalid schema items resolved by Aug 27, count reached zero — enabling Google rich results.
34Pages Fully OptimizedMeta titles, descriptions, and short descriptions written for all key pages and property listings.
15Quality Backlinks BuiltWhite-hat placements on trusted domains — aligned to specific landing pages and target keywords.
5Rich Result Eligible ItemsValid schema confirmed by Google after full fix — property listings eligible for rich results.
45Keywords Ranking (AU + US)23 improved in Australia, 22 in the US as of August 2025 — up from near-zero at project start.
383AI Search ViewsTraffic from ChatGPT and Perplexity across 91 URLs with an average engagement rate of 68.1%.
Keyword Rankings · August 2025
Australia
KeywordStartAug '25Change
land for sale bali432221
yearly villa rental bali342311
leasehold villa bali423210
leasehold land bali533716
long term rental bali villa43394
bali property for lease97898
United States
KeywordStartAug '25Change
villa leasehold bali392811
leasehold villa bali332310
bali villa rent long term47398
land in bali for sale60528
land for sale bali39354
long term rental bali villa68644
Work Completed
01 · On-PageMeta & Content OptimizationRewrote meta titles and descriptions for 34 pages. Added short descriptions for all property listings. Optimized H1–H3 structures and internal linking.
02 · ProgrammaticDynamic Page GenerationBuilt area pages, property type pages, and status combination pages — producing scalable landing pages for location-specific and intent-specific searches.
03 · SchemaStructured Data RolloutImplemented Real Estate Agent schema on all property pages. Fixed 926 invalid structured data items. Confirmed 5 rich result eligible items in GSC.
04 · TechnicalTechnical SEO FixesRemoved crawl-blocking 404 errors. Migrated HTTP links to HTTPS. Resolved redirect chains. Submitted pages for reindexing after each cycle.
05 · Off-PageLink BuildingBuilt 15 targeted backlinks on trusted external domains — directories, relevant blogs, and reference pages. All white-hat, aligned to target landing pages.
06 · AI SearchAI Search PresenceImplemented structured code for AI search platforms. Result: 383 views from ChatGPT and Perplexity across 91 URLs at 68.1% engagement rate.
AI Search Traffic · August 2025
383AI Search Views

By implementing schema markup optimized for AI search, prestigepropertybali.com started appearing in responses from ChatGPT and Perplexity. This is a channel most property sites have not yet targeted — and it already shows strong engagement metrics.

91
URLs receiving AI traffic
68.1%
Average engagement rate
2
AI platforms (ChatGPT · Perplexity)
Top Performing Pages
June · Top Page/property/luxury-tropical-mediterranean-villas-in-canggu-prime-investment-with-high-roi/High-value property listing driving organic and referral traffic.
July · Top Page/yearly-villa-rental/Long-term villa rental intent page ranking in both Australia and US markets.
August · Top Page/search-results/Programmatic search results page gaining traction from broad property queries.

Results

  • Organic users grew from 2/month (April baseline) to 726 in August — a 36,200% increase over 5 months
  • Total views reached 3,957 in August, up 86% from 2,129 in July and up 210% from 1,274 in May
  • User growth from July to August: +240% (214 → 726 users)
  • 45 keywords ranking across Australia (23) and United States (22) markets as of August 2025
  • 926 invalid structured data items fully resolved by August 27 — errors reached zero
  • 5 property listings confirmed rich result eligible in Google Search Console
  • 15 white-hat backlinks built in August targeting specific landing pages and keywords
  • AI search traffic: 383 views across 91 URLs from ChatGPT and Perplexity with 68.1% average engagement rate
  • Top keyword gains (AU): "land for sale bali" 43→22, "leasehold land bali" 53→37, "yearly villa rental bali" 34→23
  • Top keyword gains (US): "leasehold villa bali" 33→23, "villa leasehold bali" 39→28